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007			cr un|||||||||
008			101229s2007 enka o 000 0 eng d
020			_a9780857247254 (electronic bk.) : _c£59.95 ; €74.95 ; $99.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415.2 _b.R48 2007
072		7	_aKJSM _2bicssc
072		7	_aBUS043060 _2bisacsh
080			_a339.1
082	0	4	_a658.83 _222
245	0	0	_aReview of marketing research. _nVol. 3 _h[electronic resource] / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2007.
300			_a1 online resource (vi, 208 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435
505	0		_aReview of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston -- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau -- Store brands : from back to the future / Jagmohan S. Raju -- Language, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell W. Belk.
520			_a"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aMarket research. _2bicssc
650		0	_aMarketing research.
700	1		_aMalhotra, Naresh K.
776	1		_z9780765613066
856	4	0	_uhttp://www.emeraldinsight.com/1548-6435/3
913			_1BMEbacklist
999			_c419 _d419