000			00619nam a22001577a 4500
008			250408b xxu||||| |||| 00| 0 eng d
020			_a9780538479868
050			_aHF5821.034 2012
100			_aSemenik, Richard J...et al. _97185
245			_aAdvertising and promotions: _bAn Integrated brand approach/ _cRichard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger, Kaufmann, Ph.d. _hBook
250			_a6th ed.
260			_aChina: _bSouth-western cengage learning, _cc2012.
300			_axxxix, 710p.: _bill. (some col) Includes subject index; _c27 cm.
650			_2Advertising and promotion
942			_2lcc _cBK
999			_c4611 _d4611