000			02239cam a2200385 a 4500
003			OSt
005			20250825123922.0
008			981104s1998 flua b 001 0 eng d
020			_a0030185971
020			_a9780030185977
020			_a0030191572 _q(disc)
020			_a9780030191572 _q(disc)
020			_a0030242142
020			_a9780030242144
040			_aKUSN _beng _cKUSN _dKUSN _erda
050	1	4	_aHF5415 .B53 1998
100	1		_aBoone, Louis E _98216
245	1	0	_aContemporary marketing wired / _cLouis E. Boone, David L. Kurtz
250			_a9th ed
260			_aOrlando, Fla. : _bThe Dryden Press, _c©1998
300			_axxxiii, 742, [100] pages : _billustrations ; _c28 cm + _e1 computer optical disc
490	1		_aThe Dryden Press series in marketing
500			_aIncludes index
500			_aCD-ROM title: Discovering your marketing career / by Eric Sandburg; ©1998
504			_aIncludes bibliographical references and index
505	0		_aDeveloping relationships through customer focus, quality, technology, and ethical behavior -- Creating value through customer satisfaction and quality -- The Marketing environment, ethics, and social responsibility -- The Global dimensions of marketing -- Marketing planning and forecasting -- Developing a marketing plan -- Marketing research and decision support systems -- Market segmentation, targeting, and positioning -- Consumer behavior -- Business to business marketing -- Relationship marketing
505	0		_aProduct strategy -- Brand management and new product planning -- Marketing of services -- Distribution -- Retailing -- Logistics and value chain management -- Integrated marketing communications -- Advertising, sales promotion, and public relations -- Personal selling and sale management -- Price determination -- Managing the pricing function
650		0	_aMarketing _vCase studies _98217
650		0	_aMarketing _xVocational guidance _98218
700	1		_aKurtz, David L _91299
740	0	2	_aDiscovering your marketing career
776	0	8	_iOnline version: _aBoone, Louis E. _tContemporary marketing wired. _b9th ed. _dOrlando, Fla. : The Dryden Press, ©1998 _w(OCoLC)761158477
830		0	_aDryden Press series in marketing _98219
942			_2lcc _cBK
999			_c5015 _d5015