000 00575cam a2200193 i 4500
003 OSt
005 20250826122936.0
008 020725s2003 njua b 001 0 eng
020 _a0131001175
040 _aKUSN
_erda
_cKUSN
_dKUSN
_beng
050 0 0 _aHF5415.13
_b.K636 2003
100 1 _aKotler, Philip
_98239
245 1 2 _aA framework for marketing management /
_cPhilip Kotler
250 _a2nd ed
300 _axx, 363 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references and index
650 0 _aMarketing
_xManagement
_91730
942 _2lcc
_cBK
999 _c5023
_d5023