| 000 | 00800pam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250826145716.0 | ||
| 008 | 930423s1994 njuab b 001 0 eng | ||
| 010 | _a93016057 | ||
| 015 | _aGB94-16367 | ||
| 020 | _a0137228511 | ||
| 020 | _a0130980056 (pbk) : | ||
| 040 |
_aKUSN _cKUSN _dKUSN _beng _erda |
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| 050 | 0 | 0 |
_aHF5415.13 _b.K64 1994 |
| 100 | 1 |
_aKotler, Philip _98239 |
|
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler |
| 250 | _a8th ed | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1994 |
||
| 300 |
_axxix, 801 p. : _bill. (some col.), col. map ; _c27 cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement _91730 |
|
| 653 | 0 | _aMarketing | |
| 942 |
_2lcc _cBK |
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| 999 |
_c5027 _d5027 |
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