| 000 | 01888cam a22003134a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250910121839.0 | ||
| 008 | 021203t20042004maua 000 0 eng | ||
| 010 | _a2002044483 | ||
| 020 | _a0072497203 (alk. paper) | ||
| 020 | _a007121481X (international : alk. paper) | ||
| 020 | _a007249722X (CDROM) | ||
| 020 | _a0072553928 (text & CDROM) | ||
| 035 | _a.b62123877 | ||
| 040 |
_aKUSN _cKUSN _dKUSN _beng _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5429 _b.L4828 2004 |
| 100 | 1 |
_aLevy, Michael, _d1950- _9774 |
|
| 245 | 1 | 0 |
_aRetailing management / _cMichael Levy, Barton A. Weitz |
| 250 | _a5th ed | ||
| 300 |
_axxxv, 775 p : _bcol ill ; _c26 cm + _e1 CD-ROM (4 3/4 in) |
||
| 490 | 1 | _aThe McGraw-Hill/Irwin series in marketing | |
| 505 | 0 | _aCONTENTS The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service | |
| 538 | _aSystem requirements: Pentium 200 MHz processor or faster; 64 MB or more system memory; Microsoft Windows 98 or later; Internet Web Browser 4.0 or later; 16-bit stereo cound card, 16-bit or higher video card, 8x speed or higher CD-ROM drive | ||
| 650 | 0 |
_aRetail trade _xManagement. _9775 |
|
| 700 | 1 |
_aWeitz, Barton A. _9777 |
|
| 830 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _98258 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c5030 _d5030 |
||