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| 005 | 20250915110944.0 | ||
| 008 | 041104s2004 enka b 001 0 eng d | ||
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_a012925267 _2Uk |
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| 020 | _a0199266271 (pbk.) | ||
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| 042 | _alccopycat | ||
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_aHF5415 _b.P2342 2006 |
| 100 | 1 |
_aMcDaniel, Carl _98259 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing _cCarl McDaniel |
| 260 |
_aOxford ; _aNew York : _bThomson, _cc2006. |
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| 300 |
_axxv, 735 p. : _bcol, ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _9855 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0636/2004275058-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0723/2004275058-b.html |
| 942 |
_2lcc _cBK |
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_c5031 _d5031 |
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