| 000 | 00828pam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251015143302.0 | ||
| 008 | 880812s1989 maua b 001 0 eng | ||
| 020 | _a0256075131 | ||
| 020 | _a0256075158 | ||
| 040 |
_aKUSN _cKUSN _dKUSN _beng _erda |
||
| 050 | 0 | 0 | _aHF5415 .B44113 1989 |
| 100 | 1 |
_aBerkowitz, Eric N. _98329 |
|
| 245 | 1 | 0 |
_aMarketing / _cEric N. Berkowitz, Roger A. Kerin, William Rudelius. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, MA : _bIrwin, _c1989. |
||
| 300 |
_axxv, 752 p. : _bcol, ill; _c26 cm + _e1 computer disk (5 1/4 in.) |
||
| 500 | _aSystem requirements for computer disk: IBM PC. | ||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 702-719. | ||
| 650 | 0 |
_aMarketing. _9855 |
|
| 700 | 1 |
_aKerin, Roger A. _98330 |
|
| 700 | 1 |
_aRudelius, William. _98331 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c5063 _d5063 |
||