| 000 | 01052cam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251021153524.0 | ||
| 008 | 080128s2008 enka b 001 0 eng | ||
| 010 | _a | ||
| 020 |
_a9780273706328 _qpbk. : alk. paper |
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| 020 |
_a0273706322 _qpbk. : alk. paper |
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| 040 |
_aKUSN _cKUSN _dKUSN _beng _erda |
||
| 050 | 0 | 0 |
_aHD69.B7 _bK449 2008 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _98352 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _ba European perspective / _cKevin Lane Keller, Tony Aperia, Mats Georgson. |
| 260 |
_aHarlow, England : _aNew York : _bPrentice Hall Financial Times, _cc2008. |
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| 300 |
_axxvi, 829 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _98353 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip089/2008003326.html |
| 942 |
_2lcc _cBK |
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| 955 |
_ase30 2008-01-28 _ise30 2008-01-28 _aaa19 2008-01-28 _axe10 2008-12-04 1 copy rec'd., to CIP ver. |
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| 955 | _aLCAP batch update 2025-06-01-04:00: LCAPM-644 | ||
| 999 |
_c5074 _d5074 |
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