000			02316cam a22003134a 4500
003			OSt
005			20260226114527.0
008			090213s2010 maua b 001 0 eng
010			_a2009005522
020			_a9780136092728 _c(pbk.)
020			_a0136092721 _c(pbk.)
035			_a(OCoLC)309835760
040			_aKUSN _cKUSN _dKUSN _beng _erda
050	0	0	_aHB172.5 _b.O85 2002
100	1		_aO'Sullivan, Arthur _98590
245	1	0	_aSurvey of Economics : _bprinciples and tools / _cArthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez
260			_aBoston : _bPrentice Hall, _cc2002
300			_axxiv, 450 p. : _bill. (cheifly col.) ; _c28 cm
500			_aPrevious ed. has title: Macroeconomics
504			_aIncludes bibliographical references and index
505	0		_aIntroduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Measuring a nation's production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate damand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The Federal Reserve and monetary policy -- Modern macroeconomics : from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance
520	8		_aO'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals
650		0	_aMacroeconomics _9577
650		0	_aMacroeconomics _vTextbooks _98591
700	1		_aSheffrin, Steven M _98592
700	1		_aPerez, Stephen J _98593
700	1		_aO'Sullivan, Arthur. _tMacroeconomics _98594
942			_2lcc _cBK
999			_c5172 _d5172