| 000 | 01047pam a2200301 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260420162258.0 | ||
| 008 | 830628s1983 nyua b 001 0 eng | ||
| 010 | _a 83012699 | ||
| 020 | _a0060440767 | ||
| 020 | _a9780060440763 | ||
| 035 | _a1878169 | ||
| 040 |
_aKUSN _cKUSN _dKUSN _beng _erda |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.L54 1983 |
| 082 | 0 | 0 |
_a658.8/02 _219 |
| 100 | 1 |
_aLilien, Gary L., _d1946- _99049 |
|
| 245 | 1 | 0 |
_aMarketing decision making : _ba model-building approach / _cGary L. Lilien and Philip Kotler. |
| 260 |
_aNew York : _bHarper & Row, _cc1983. |
||
| 300 |
_axx, 875 p. : _bill. ; _c25 cm. |
||
| 500 | _aRev. ed. of: Marketing decision making / Philip Kotler. [1971] | ||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 809-858. | ||
| 650 | 0 |
_aMarketing _xDecision making _xMathematical models. _99050 |
|
| 700 | 1 |
_aKotler, Philip. _98239 |
|
| 700 | 1 |
_aKotler, Philip. _tMarketing decision making. _99051 |
|
| 942 |
_2lcc _cBK |
||
| 955 | _aLCAP batch update 2025-06-02-04:00: LCAPM-644, LCAPM-150 | ||
| 999 |
_c5534 _d5534 |
||