000 01616cam a22002658i 4500
003 OSt
005 20110627174427.0
008 220519t20242024iau j 001 0 eng
020 _a9781266158219
_q(hardcover ;
040 _aKUSN
_beng
_erda
_cKUSN
_dKUSN
050 0 0 _aHF5718
_b.C268 2024
082 0 0 _a658.4/5
_223/eng/20220519
100 1 _aCardon, Peter W.,
_eauthor.
_99760
245 1 0 _aBusiness communication :
_bdeveloping leaders for a networked world /
_cPeter W. Cardon.
250 _a5th. ed.
300 _axxix, 604p. :
_bCol. ill.;
_c28cm
500 _aRevised edition of the author's Business communication, 2021.
500 _aIncludes index.
520 _a"Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"--
521 _aGrades 10-12
_bMcGraw Hill LLC
650 0 _aBusiness communication.
_98271
650 0 _aBusiness enterprises
_xComputer networks.
_99761
650 0 _aBusiness communication
_xComputer network resources.
_99762
942 _2lcc
_cBK
999 _c6041
_d6041