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| 001 | 22790498 | ||
| 005 | 20260919064841.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 220914s2024 nyu o 001 0 eng | ||
| 010 | _a 2022043411 | ||
| 020 | _a9781266855801 | ||
| 020 | _z9781266128882 | ||
| 020 | _a9781266854781 | ||
| 020 | _z9781266854835 | ||
| 035 | _a22790498 | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.A681 2024 |
| 082 | 0 | 0 |
_a659.1 _223/eng/20220914 |
| 100 | 1 |
_aArens, William F., _eauthor. _9744 |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cMichael F. Weigold, William F. Arens. |
| 250 | _aSeventeenth edition. | ||
| 263 | _a2301 | ||
| 300 | _a1 online resource | ||
| 500 | _aIncludes index. | ||
| 520 | _a"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- | ||
| 650 | 0 |
_aAdvertising. _9745 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. _9746 |
|
| 776 | 0 | 8 |
_iPrint version: _aArens, William F. _tContemporary advertising and integrated marketing communications _bSeventeenth edition. _dNew York, NY : McGraw Hill LLC, [2024] _z9781266128882 _w(DLC) 2022043410 |
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| 955 | _aecip ebook 2022-09-15 | ||
| 999 |
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