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001			22757961
005			20260924145843.0
008			220819s2023 iau j 001 0 eng
010			_a 2022034581
020			_a9781266148637
020			_a9781266828836
020			_z9781266828522
020			_z9781266830303
035			_a22757961
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF1416 _b.C375 2024
082	0	0	_a658.8/4 _223/eng/20221011
100	1		_aCateora, Philip R., _eauthor. _9758
245	1	0	_aInternational marketing / _cPhilip R. Cateora, Fellow, Academy of International Business, University of Colorado, John L. Graham, University of California, Irvine, R. Bruce Money, Brigham Young University.
250			_aNineteenth Edition.
263			_a2301
300			_axxvi, 710 p. _b : col.ill ; _c28 cm
500			_a"Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso.
500			_aIncludes indexes.
520			_a"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"--
521			_aAges 18+ _bMcGraw Hill LLC
521			_aGrades 10-12 _bMcGraw Hill LLC
650		0	_aExport marketing. _9759
650		0	_aInternational business enterprises. _9760
700	1		_aGraham, John L., _eauthor. _9762
700	1		_aMoney, R. Bruce _q(Richard Bruce), _eauthor. _910274
776	0	8	_iOnline version: _aCateora, Philip R. _tInternational marketing _bNineteenth Edition. _dDubuque : McGraw Hill LLC, 2023 _z9781266828522 _w(DLC) 2022034582
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
955			_bre25 2022-08-19 _ire25 2022-08-19 (telework)
999			_c6359 _d6359