000 02166nam a22001937a 4500
008 260924b xxu||||| |||| 00| 0 eng d
020 _a9781265874902
040 _cKampala University Jinja
050 _aHD30.23 .J344 2025
082 _a658.4030285
100 _a Jaggia, Sanjiv, 1960-,
_dAuthor
_910275
245 _aBusiness analytics : communicating with numbers /
_cSanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen
250 _ac2025b Release
260 _aMcGraw Hill LLC, New York, NY,
_c [2025]
300 _a1 online resource
520 _a"Data and analytics capabilities have made a leap forward in recent years and have changed the way businesses make decisions. The explosion in the field is partly due to the growing availability of vast amounts of data, improved computational power, and the development of sophisticated algorithms. More than ever, colleges and universities require a curriculum that emphasizes business analytics, while companies seek datasavvy professionals capable of transforming data into actionable insights. We wrote Business Analytics: Communicating with Numbers from the ground up to equip students with the skills to understand, manage, and visualize the data; apply the appropriate analysis tools; and communicate the findings and their relevance. The text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. Experiential learning opportunities have been proven effective in teaching applied and complex subjects such as business analytics. In this text, we provide a holistic analytics process, including dealing with real-life data that are not necessarily "clean" and/or "small." We also emphasize effective storytelling and assist students in articulating the business value of analytics. This involves communicating insights gained from a nontechnical standpoint, ensuring that practical implications are understood across stakeholders"-- Provided by publisher
521 _aIncludes index
_bDescription based on print version record and CIP data provided by publisher; resource not viewed
942 _2lcc
_cBK
999 _c6360
_d6360