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Churchill, Gilbert A.

Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. - 8th ed. - Australia ; Mason, OH : South-Western/Cengage Learning, c2014. - xxvi, 594 p. : ill. ; 29 cm.

ISBN: 9780324599343 032459934X

LCCN: 2009922268

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C49 2014

Dewey Class. No.: 658.8/3

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