Knowles, Tim
The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi - Second edition - xii, 259 pages : illustrations ; 25 cm
1. Tourist resorts and life cycle theories -- 2. The influences of marketing on travel, tourism and hospitality -- 3. The role of tourism sectors -- 4. Marketing communications -- 5. Implications for sustainability -- 6. Competitive analysis of resorts: a strategic perspective -- 7. Institutional pressures and operational aspects of investment in tourism and hospitality -- 8. Globalization in tourism and hospitality: strategic implications -- 9. Globalization in tourism and hospitality: costs and benefits -- 10. Tourism and hospitality in Europe, Asia-Pacific, and the Middle East: a review
9781844800469
GBA1Z2321 bnb
Tourism--Management
Hospitality industry--Management
Strategic planning
G155.A1 / K56 2004
338.4791 647.94068
The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi - Second edition - xii, 259 pages : illustrations ; 25 cm
1. Tourist resorts and life cycle theories -- 2. The influences of marketing on travel, tourism and hospitality -- 3. The role of tourism sectors -- 4. Marketing communications -- 5. Implications for sustainability -- 6. Competitive analysis of resorts: a strategic perspective -- 7. Institutional pressures and operational aspects of investment in tourism and hospitality -- 8. Globalization in tourism and hospitality: strategic implications -- 9. Globalization in tourism and hospitality: costs and benefits -- 10. Tourism and hospitality in Europe, Asia-Pacific, and the Middle East: a review
9781844800469
GBA1Z2321 bnb
Tourism--Management
Hospitality industry--Management
Strategic planning
G155.A1 / K56 2004
338.4791 647.94068