The globalization of tourism and hospitality : a strategic perspective /
by
Knowles, Tim
; Diamantis, Dimitrios; El-Mourhabi, Joudallah Bey.
Material type: 
BookEdition: Second edition.Description: xii, 259 pages : illustrations ; 25 cm.ISBN: 9781844800469.Subject(s): Tourism -- Management | Hospitality industry -- Management | Strategic planning
Contents:
1. Tourist resorts and life cycle theories -- 2. The influences of marketing on travel, tourism and hospitality -- 3. The role of tourism sectors -- 4. Marketing communications -- 5. Implications for sustainability -- 6. Competitive analysis of resorts: a strategic perspective -- 7. Institutional pressures and operational aspects of investment in tourism and hospitality -- 8. Globalization in tourism and hospitality: strategic implications -- 9. Globalization in tourism and hospitality: costs and benefits -- 10. Tourism and hospitality in Europe, Asia-Pacific, and the Middle East: a review
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY, JINJA General Section | G155.A1K56 2004 (Browse shelf) | C1 | Available | Material available in hard copy | 2020-0051 |
Includes bibliographical references and index
1. Tourist resorts and life cycle theories -- 2. The influences of marketing on travel, tourism and hospitality -- 3. The role of tourism sectors -- 4. Marketing communications -- 5. Implications for sustainability -- 6. Competitive analysis of resorts: a strategic perspective -- 7. Institutional pressures and operational aspects of investment in tourism and hospitality -- 8. Globalization in tourism and hospitality: strategic implications -- 9. Globalization in tourism and hospitality: costs and benefits -- 10. Tourism and hospitality in Europe, Asia-Pacific, and the Middle East: a review
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