KAMPALA UNIVERSITY catalog

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Hair, Joseph F.

Essentials of marketing research : putting research into practice / by Mary Wolfinbarger Celsi, David J. Oritinau & Robert P. Bush - New York; USA : McGraw-Hill, 2013 - p. cm

ISBN: 9780071318372

Nat. Bib. No.: GBB2C5179 bnb

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 . / H258 2013

Dewey Class. No.: 658.83

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