Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 7th ed. - London ; New York : McGraw-Hill, c1994. - xvi, 345 p. : ill. ; 24 cm.
0077152344 £18.95
94004289
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2010
658.8
Principles of services marketing / Adrian Palmer. - 7th ed. - London ; New York : McGraw-Hill, c1994. - xvi, 345 p. : ill. ; 24 cm.
0077152344 £18.95
94004289
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2010
658.8