Arnott, David 1952-
Marketing communications classics: an international collection of classic and contemporary papers/ Book Maureen Fitzgerald and David Arnott. - London: Thomson, c2000. - xx, 524 p.: ill. 25 cm.
1861525079
Communication in marketing;
HF 5415.125 / .D45 2000
Marketing communications classics: an international collection of classic and contemporary papers/ Book Maureen Fitzgerald and David Arnott. - London: Thomson, c2000. - xx, 524 p.: ill. 25 cm.
1861525079
Communication in marketing;
HF 5415.125 / .D45 2000