| 000 -LEADER |
|---|
| fixed length control field |
00539nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1861525079 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.125 |
| Item number |
.D45 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arnott, David |
| Dates associated with a name |
1952- |
| 9 (RLIN) |
3376 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications classics: |
| Remainder of title |
an international collection of classic and contemporary papers/ |
| Statement of responsibility, etc |
Maureen Fitzgerald and David Arnott. |
| Medium |
Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London: |
| Name of publisher, distributor, etc |
Thomson, |
| Date of publication, distribution, etc |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 524 p.: |
| Other physical details |
ill. |
| Dimensions |
25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing; |
| 9 (RLIN) |
2507 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
