Semenik, Richard J...et al.
Advertising and promotions: An Integrated brand approach/ Book Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger, Kaufmann, Ph.d. - 6th ed. - China: South-western cengage learning, c2012. - xxxix, 710p.: ill. (some col) Includes subject index; 27 cm.
9780538479868
HF5821.034 2012
Advertising and promotions: An Integrated brand approach/ Book Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger, Kaufmann, Ph.d. - 6th ed. - China: South-western cengage learning, c2012. - xxxix, 710p.: ill. (some col) Includes subject index; 27 cm.
9780538479868
HF5821.034 2012