| 000 -LEADER |
|---|
| fixed length control field |
00619nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250408b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538479868 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821.034 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J...et al. |
| 9 (RLIN) |
7185 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotions: |
| Remainder of title |
An Integrated brand approach/ |
| Statement of responsibility, etc |
Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger, Kaufmann, Ph.d. |
| Medium |
Book |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
China: |
| Name of publisher, distributor, etc |
South-western cengage learning, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 710p.: |
| Other physical details |
ill. (some col) Includes subject index; |
| Dimensions |
27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Advertising and promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
