Kotler, Philip
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 8th ed - Englewood Cliffs, N.J. : Prentice Hall, c1994 - xxix, 801 p. : ill. (some col.), col. map ; 27 cm
Includes bibliographical references and indexes
0137228511 0130980056 (pbk) :
93016057
GB94-16367
Marketing--Management
Marketing
HF5415.13 / .K64 1994
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 8th ed - Englewood Cliffs, N.J. : Prentice Hall, c1994 - xxix, 801 p. : ill. (some col.), col. map ; 27 cm
Includes bibliographical references and indexes
0137228511 0130980056 (pbk) :
93016057
GB94-16367
Marketing--Management
Marketing
HF5415.13 / .K64 1994