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Marketing management : analysis, planning, implementation, and control /

by Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1994Edition: 8th ed.Description: xxix, 801 p. : ill. (some col.), col. map ; 27 cm.ISBN: 0137228511; 0130980056 (pbk) :.Subject(s): Marketing -- Management | Marketing
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Item type Current location Call number Copy number Status Notes Date due Barcode
Books Books KAMPALA UNIVERSITY NURSING SCHOOL
General Section
HF5636 .P987 1994 (Browse shelf) 1 Available item available in hard copy 2025-5582

Includes bibliographical references and indexes

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