Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 385 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130145467 9780130145468
Marketing--Management.
HF5415.13 / .B46 2000
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 385 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130145467 9780130145468
Marketing--Management.
HF5415.13 / .B46 2000