Market-based management : strategies for growing customer value and profitability /
by
Best, Roger J
.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 2nd ed.Description: xxi, 385 p. : ill. ; 24 cm.ISBN: 0130145467; 9780130145468.Subject(s): Marketing -- Management| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5415 .B46 1999 (Browse shelf) | C1 | Available | item available in hard copy | 2025-5644 |
Includes bibliographical references and index.
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