Principles of marketing /
Kurtz, L. David
- 12th ed.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.
- xlix, various p. : ill. col ; 28 cm.
Edition for U.S. published under: Principles of marketing / David L. Kurtz, Louis E. Boon. 12th ed., c2006.
0324323794
Marketing.
HF5415 / .K6314 2006
Edition for U.S. published under: Principles of marketing / David L. Kurtz, Louis E. Boon. 12th ed., c2006.
0324323794
Marketing.
HF5415 / .K6314 2006