| 000 -LEADER |
| fixed length control field |
00751cam a2200205 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20251111145754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
080124s2008 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0324323794 |
| Qualifying information |
pbk. |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
KUSN |
| Transcribing agency |
KUSN |
| Modifying agency |
KUSN |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
.K6314 2006 |
| 245 00 - TITLE STATEMENT |
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Kurtz, L. David |
| 250 ## - EDITION STATEMENT |
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xlix, various p. : |
| Other physical details |
ill. col ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
| General note |
Edition for U.S. published under: Principles of marketing / David L. Kurtz, Louis E. Boon. 12th ed., c2006. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
855 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip089/2008003309.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Books |