Lilien, Gary L., 1946-
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler. - New York : Harper & Row, c1983. - xx, 875 p. : ill. ; 25 cm.
Rev. ed. of: Marketing decision making / Philip Kotler. [1971] Includes indexes.
Bibliography: p. 809-858.
0060440767 9780060440763
83012699
Marketing--Decision making--Mathematical models.
HF5415.135 / .L54 1983
658.8/02
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler. - New York : Harper & Row, c1983. - xx, 875 p. : ill. ; 25 cm.
Rev. ed. of: Marketing decision making / Philip Kotler. [1971] Includes indexes.
Bibliography: p. 809-858.
0060440767 9780060440763
83012699
Marketing--Decision making--Mathematical models.
HF5415.135 / .L54 1983
658.8/02