| 000 -LEADER |
|---|
| fixed length control field |
01047pam a2200301 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260420162258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
830628s1983 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
83012699 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0060440767 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780060440763 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1878169 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KUSN |
| Transcribing agency |
KUSN |
| Modifying agency |
KUSN |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.L54 1983 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| 9 (RLIN) |
9049 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing decision making : |
| Remainder of title |
a model-building approach / |
| Statement of responsibility, etc |
Gary L. Lilien and Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Harper & Row, |
| Date of publication, distribution, etc |
c1983. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 875 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Marketing decision making / Philip Kotler. [1971] |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 809-858. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Mathematical models. |
| 9 (RLIN) |
9050 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
8239 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| Title of a work |
Marketing decision making. |
| 9 (RLIN) |
9051 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
