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Kotler, Philip,

Principles of marketing / Philip Kotler and Gary Armstrong. - 13th ed. - Upper Saddle River Pearson c2010 - iv, 729 pg. : col.ill. ; 27 cm

Revised edition of Principles of marketing, 2010.

Includes bibliographical references, appendix, glossary, credits and index.

9780137864898

2022044243


Marketing.

HF5415 / .K636 2010

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