Principles of marketing /
by
Kotler, Philip
; Armstrong, Gary.
Material type: 
BookPublisher: Upper Saddle River Pearson c2010Edition: 13th ed.Description: iv, 729 pg. : col.ill. ; 27 cm.ISBN: 9780137864898.Subject(s): Marketing
No physical items for this record
Revised edition of Principles of marketing, 2010.
Includes bibliographical references, appendix, glossary, credits and index.
There are no comments for this item.