Services marketing: (Record no. 3389)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230414b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073380933 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .Z45 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 2514 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | integrating customer focus across the firm/ |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 708 p.: |
| Other physical details | ill. + map; |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries--Marketing. |
| Form subdivision | Customer services. |
| -- | Marketing. |
| 9 (RLIN) | 3731 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Price effective from | Date last seen | Permanent location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current location | Public note | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023-04-14 | 2023-04-14 | KAMPALA UNIVERSITY, MASAKA | 2023-04-14 | Books | 1 | Purchase | Non Fiction | General Section | 2025-4889 | KAMPALA UNIVERSITY, MASAKA | Material available in hard copy | HD9980.5 .Z45 2009 | |||||
| 2023-04-14 | 2023-04-14 | KAMPALA UNIVERSITY, MASAKA | 2023-04-14 | Books | 2 | Purchase | Non Fiction | General Section | 2025-4890 | KAMPALA UNIVERSITY, MASAKA | Available in hard copy. | HD9980.5 .Z45 2009 | |||||
| 2025-05-16 | 2025-05-16 | KAMPALA UNIVERSITY, MASAKA | 2025-05-16 | Books | 3 | Non Fiction | General Section | 2025-4891 | KAMPALA UNIVERSITY, MASAKA | Available in hard copy | HD9980.5 .Z45 2009 | ||||||
| 2025-05-16 | 2025-05-16 | KAMPALA UNIVERSITY, MASAKA | 2025-05-16 | Books | 4 | Non Fiction | General Section | 2025-4892 | KAMPALA UNIVERSITY, MASAKA | available | HD9980.5 .Z45 2009 | ||||||
| 2025-05-16 | 2025-05-16 | KAMPALA UNIVERSITY, MASAKA | 2025-05-16 | Books | 5 | Non Fiction | General Section | 2025-4893 | KAMPALA UNIVERSITY, MASAKA | available | HD9980.5 .Z45 2009 |