The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by
Katz, Helen E [author.]
.
Material type: 
BookSeries: Routledge Communication Series.Edition: 6th edition.Description: xx, 231 pages ; 24 cm.ISBN: 9781138689152 (hardback); 9781138689169 (pbk.).Subject(s): Advertising media planning | Mass media and business | Marketing channels
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY,GGABA General Section | HF 5826.5.K38 2014 (Browse shelf) | C1 | Available | Material avaialble in hard copy | 2018-0153 |
Browsing KAMPALA UNIVERSITY,GGABA Shelves , Shelving location: General Section Close shelf browser
| HF 5686.H67 1997 Cost Accounting | HF 5691.F69204 Business mathematics and statistics / | HF5821.B62 2008 Contemporary advertising / | HF 5826.5.K38 2014 The media handbook : | HG 221.E43 1936 Monetary Reform in Theory and Practice | HG 4026.B45 2004 corporate Finance Foundations | HG 4026.B666 2012 Fundamentals of corporate finance / |
Includes bibliographical references and index.
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