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Basic marketing research : customer insights and managerial action /

by Brown, Tom J; Churchill, Gilbert A.
Material type: materialTypeLabelBookEdition: 8th edition.Description: xxvi, 478 pages. : illustrations ; 29 cm.ISBN: 9781111525293.Subject(s): Marketing research
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Item type Current location Call number Copy number Status Notes Date due Barcode
Books Books KAMPALA UNIVERSITY, JINJA
General Section
HF5415.2.C49 2014 (Browse shelf) C1 Available Material available in hard copy 2018-0872
Browsing KAMPALA UNIVERSITY, JINJA Shelves , Shelving location: General Section Close shelf browser
HF5415.13 M69 2010 Strategic marketing management HF5415.2 Marketing research : HF 5415.2 ,C49 2014 Basic marketing research / HF5415.2.C49 2014 Basic marketing research : HF5415.2 .H258 2013 Essentials of marketing research : HF5415.3 .K297 2011 Consumer behavior : HF5415.32.B336 2011 CB2 /

Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

Includes bibliographical references and index.

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