Basic marketing research : customer insights and managerial action /
by
Brown, Tom J
; Churchill, Gilbert A.
Material type: 
BookEdition: 8th edition.Description: xxvi, 478 pages. : illustrations ; 29 cm.ISBN: 9781111525293.Subject(s): Marketing research
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY, JINJA General Section | HF5415.2.C49 2014 (Browse shelf) | C1 | Available | Material available in hard copy | 2018-0872 |
Browsing KAMPALA UNIVERSITY, JINJA Shelves , Shelving location: General Section Close shelf browser
| HF5415.13 M69 2010 Strategic marketing management | HF5415.2 Marketing research : | HF 5415.2 ,C49 2014 Basic marketing research / | HF5415.2.C49 2014 Basic marketing research : | HF5415.2 .H258 2013 Essentials of marketing research : | HF5415.3 .K297 2011 Consumer behavior : | HF5415.32.B336 2011 CB2 / |
Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.
Includes bibliographical references and index.
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