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Marketing : concepts and strategies /

by Dibb, Sally .

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BookPublisher: Australia : Cengage Learning, [2016?]Edition: Seventh edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Description: xvi, 796 pages : illustrations ; 26 cm.ISBN: 9781473725126.Subject(s): Marketing

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Includes bibliographical references (pages 744-762) and index.

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Item type	Current location	Call number	Copy number	Status	Notes	Date due	Barcode
Books	KAMPALA UNIVERSITY, JINJA General Section	381 (Browse shelf)	C1	Available	Material available in hard copy		2020-0096

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Previous	658.8 Principles of services marketing /	658.8 Services marketing :	659.1 Contemporary advertising and integrated marketing communications /	381 Marketing : concepts and strategies /	512 Beginning algebra /	658.8 Essentials of marketing : a marketing strategy planning approach	519.502465 Introductory business statistics /	Next

Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

Includes bibliographical references (pages 744-762) and index.

Management and Business Studies

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KAMPALA UNIVERSITY

Marketing : concepts and strategies /

by Dibb, Sally.

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by Dibb, Sally .