Essentials of marketing : a marketing strategy planning approach
Material type:
BookPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: 14 edition, International student edition.Description: xliii, 717 pages : illustrations (colour), maps (colour) ; 28 cm.ISBN: 9781259251634 .Subject(s): Marketing
Contents:
Includes bibliographical references and index.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5415 .M223 1985 (Browse shelf) | C2 | Available | item available in hard copy | 2026-0725 | |
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Books
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KAMPALA UNIVERSITY, JINJA General Section | 658.8 (Browse shelf) | C1 | Available | Material available in hard copy | 2020-0098 |
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| HF5415 .K96 2006 Principles of marketing / | HF5415 .L54 1983 Marketing decision making : | HF5415 .M14 2006 Introduction to marketing | HF5415 .M223 1985 Essentials of marketing : a marketing strategy planning approach | HF5415.1265 .S534 2004 Internet Marketing | HF5415.13 .C533 2007 Supply chain management : | HF5415.135 .D93 1990 An analytic approach to marketing decisions / |
Includes bibliographical references and index.
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