An analytic approach to marketing decisions /
by
Dyer, Robert F
; Forman, Ernest H.
Material type: 
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991Description: xiii, 368 p. : ill. ; 25 cm. + 1 computer disk (5 1/4 in.).ISBN: 013558826X.Subject(s): Marketing -- Decision making
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5415.135 .D93 1990 (Browse shelf) | C1 | Available | item available in hard copy | 2025-5714 |
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| HF5415 .M223 1985 Essentials of marketing : a marketing strategy planning approach | HF5415.1265 .S534 2004 Internet Marketing | HF5415.13 .C533 2007 Supply chain management : | HF5415.135 .D93 1990 An analytic approach to marketing decisions / | HF 5415.2 ,C49 2014 Basic marketing research / | HF5415.3 .K297 2011 Consumer behavior | HF5415.3 .S29 2010 Consumer behavior / |
System requirements for computer disk (Expert choice): PC; DOS; 2 disk drives, or hard disk with 1 disk drive.
Includes bibliographical references and index.
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