Strategic brand management : a European perspective /
by
Keller, Kevin Lane
.
Material type:
BookPublisher: Harlow, England : New York : Prentice Hall Financial Times, c2008Description: xxvi, 829 p. : ill. ; 25 cm.ISBN: 9780273706328; 0273706322.Subject(s): Brand name products -- Management| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY NURSING SCHOOL General Section | HD89 .B7 1998 (Browse shelf) | C1 | Available | item available in hard copy | 2025-5723 |
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| HD82 .W37 2009 Business and society: | HD82 .W37 2009 Business and society: | HD82 .W37 2009 Business and society: | HD89 .B7 1998 Strategic brand management : | HD236 .T678 2011 Economic Development | HD302 S575 1998 Strategic management / | HD1433 .D78 2011 Agricultural economics / |
Includes bibliographical references and index.
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