International marketing /
by
Cateora, Philip R [author.]
; Graham, John L [author.]; Money, R. Bruce (Richard Bruce) [author.].
Material type: 
BookEdition: Nineteenth Edition.Description: xxvi, 710 p. : col.ill ; 28 cm.ISBN: 9781266148637; 9781266828836.Subject(s): Export marketing | International business enterprisesSummary: "In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"--
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA Text/Reserve Section | HF1416 .C375 2024 (Browse shelf) | c1 | Available | Item availaable in hard copy | 2026-2478 |
Browsing KAMPALA UNIVERSITY, JINJA Shelves , Shelving location: Text/Reserve Section Close shelf browser
| HD31.2 .G46 2024 Contemporary management / | HD58.7 .M42 2024 M organizational behavior 2024 Release / | HD8072.5 .H64 2017 The labor relations process / | HF1416 .C375 2024 International marketing / | HF5387. F45 2022 Business ethics : | HF5549 .W4372022 Human resource development : | HN740.S484 F73 2019 The power of place : |
"Previous editions © 2020, 2016, 2013, and 2011"--T.p. verso.
Includes indexes.
"In this edition, The Landscape At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, though often difficult, trading partner. Now, as the 2020s are upon us, China's international influence grows while the United States cedes some global leadership under a nationalistic American president. Most would agree that Russia threatens global peace more than the rest"--
Ages 18+ McGraw Hill LLC
Grades 10-12 McGraw Hill LLC
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