Strategic brand management : a European perspective /
by
Keller, Kevin Lane
.
Material type: 
BookPublisher: Harlow, England : New York : Prentice Hall Financial Times, c2008Description: xxvi, 829 p. : ill. ; 25 cm.ISBN: 9780273706328; 0273706322.Subject(s): Brand name products -- ManagementOnline resources: Table of contents only
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY NURSING SCHOOL General Section | HD89 .B7 1998 (Browse shelf) | C1 | Available | item available in hard copy | 2025-5723 |
Includes bibliographical references and index.
There are no comments for this item.