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1. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).

2. Services marketing: Book integrating customer focus across the firm

by Zeithaml, Valarie A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: McGraw-Hill Irwin, c2009Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [ HD9980.5 .Z45 2009] (5).


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