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1. Advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, Michael A.

Edition: 9th edMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [659.1] (1).

2. Advertising and Promotion :An Integrated Marketing Communications Perspective

by Belch George E. -- Belch, Michael A

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York McGraw Hill Irwin c2012Availability: Items available for loan: KAMPALA UNIVERSITY, LUWERO [HF5823.B387 2012] (1).

3. Advertising and Promotion : An Integrated Marketing Communications Perspective

by Belch, George E. -- Belch, Michael A

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York McGraw-Hill Irwin c2012Availability: Items available for loan: KAMPALA UNIVERSITY, LUWERO [HF5823.B387 2012] (1).


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