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Advertising and Promotion :An Integrated Marketing Communications Perspective

by Belch George E; Belch, Michael A.
Material type: materialTypeLabelBookPublisher: New York McGraw Hill Irwin c2012Description: xxxvi, 769p. :col ;27cm.ISBN: 978-007-131440-4.
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Item type Current location Call number Copy number Status Date due Barcode
Text/Reserve Book Text/Reserve Book KAMPALA UNIVERSITY, LUWERO
Text/Reserve Section
HF5823.B387 2012 (Browse shelf) c1 Available 2022-0072

includes bibliographies, index

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