| 000 -LEADER |
|---|
| fixed length control field |
00624nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220421b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-007-131440-4 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
library of congress |
| Transcribing agency |
Kampala University luwero campus |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.B387 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch George E. |
| 9 (RLIN) |
2754 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Belch, Michael A. |
| 9 (RLIN) |
2755 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and Promotion |
| Remainder of title |
:An Integrated Marketing Communications Perspective |
| Statement of responsibility, etc |
/by George E. Belch and Michael A. Belch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw Hill Irwin |
| Date of publication, distribution, etc |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 769p. |
| Other physical details |
:col |
| Dimensions |
;27cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Text/Reserve Book |
