Belch George E.
Advertising and Promotion :An Integrated Marketing Communications Perspective /by George E. Belch and Michael A. Belch - New York McGraw Hill Irwin c2012 - xxxvi, 769p. :col ;27cm
978-007-131440-4
HF5823 / .B387 2012
Advertising and Promotion :An Integrated Marketing Communications Perspective /by George E. Belch and Michael A. Belch - New York McGraw Hill Irwin c2012 - xxxvi, 769p. :col ;27cm
978-007-131440-4
HF5823 / .B387 2012