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1. Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]

by Swan, K. Scott; Zou, Shaoming.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available

2. Research in consumer behavior. [electronic resource] / Vol. 14

by Belk, Russell W; Askegaard, Søren; Scott, Linda M.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

3. Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer

by Smith, Gerald E; Nimer, Dan.

Material type: book Book; Format: available online remote festschrift ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

4. Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue

by Vargo, Stephen L; Lusch, Robert F.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

5. Business-to-business marketing management [electronic resource] : strategies, cases, and solutions

by Glynn, Mark S; Woodside, Arch G.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

6. New challenges to international marketing [electronic resource]

by Sinkovics, Rudolf R; Ghauri, Pervez N.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, c2009Online Access: Click here to access online Availability: No items available

7. Review of marketing research [electronic resource] : special issue : marketing legends

by Naresh K. Malhotra.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available

8. Research in consumer behavior. [electronic resource] / Vol. 14

by Belk, Russell W; Askegaard, Søren; Scott, Linda M.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

9. Review of marketing research. [electronic resource] / Vol. 10

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available

10. Interfirm networks [electronic resource] : theory, strategy, and behavior

by Baxter, Roger; Woodside, Arch G.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available

11. Review of marketing research. [electronic resource] / Vol. 4

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available

12. Review of marketing research. [electronic resource] / Vol. 3

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2007Online Access: Click here to access online Availability: No items available

13. Review of marketing research. [electronic resource] / Vol. 6

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2009Online Access: Click here to access online Availability: No items available

14. Review of marketing research. [electronic resource] / Vol. 5

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available

15. Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer

by Smith, Gerald E; Nimer, Dan.

Material type: book Book; Format: available online remote festschrift ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

16. International marketing [electronic resource]

by Zou, Shaoming; Fu, Huifen.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available

17. Review of marketing research. [electronic resource] / Vol. 1

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2004Online Access: Click here to access online Availability: No items available

18. Review of marketing research. [electronic resource] / Vol. 2

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2005Online Access: Click here to access online Availability: No items available

19. Organizational culture, business-to-business relationships, and interfirm networks [electronic resource]

by Woodside, Arch G.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available

20. Designing winning products [electronic resource]

by Woodside, Arch G; Liukko, Timo; Lehtonen, Ari.

Edition: 1st ed.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: New York : JAI, 2000Online Access: Click here to access online Availability: No items available

21. Business-to-business marketing management [electronic resource] : strategies, cases, and solutions

by Glynn, Mark S; Woodside, Arch G.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

22. Reviving traditions in research on international market entry [electronic resource]

by Li, Tiger.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Boston : JAI, 2003Online Access: Click here to access online Availability: No items available

23. Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]

by Swan, K. Scott; Zou, Shaoming.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available

24. New directions in international advertising research [electronic resource]

by Taylor, Charles R.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Boston : JAI, 2002Online Access: Click here to access online Availability: No items available

25. Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue

by Vargo, Stephen L; Lusch, Robert F.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available

26. Review of marketing research. [electronic resource] / Vol. 7

by Malhotra, Naresh K.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available

27. Measurement and research methods in international marketing [electronic resource]

by Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R.

Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available

28. Basic marketing research : customer insights and managerial action

by Brown, Tom J; Churchill, Gilbert A.

Edition: 8th edition.Material type: book Book; Format: print ; Literary form: not fiction Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF5415.2.C49 2014] (1).

29. Business-to-business marketing research

by Block, Martin P; Block, Tamara Brezen.

Edition: 2nd edMaterial type: book Book; Format: print optical disc; Literary form: not fiction Publisher: Mason, Ohio : RaCom Communications/American Marketing Association/Thomson, c2005Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8/04] (1).

30. Basic marketing research

by Churchill, Gilbert A; Brown, Tom J.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF 5415.2 ,C49 2014] (1).

31. Essentials of marketing research : putting research into practice

by Hair, Joseph F; James, Karen E.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York; USA : McGraw-Hill, 2013Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF5415.2 .H258 2013] (1).

32. The business and marketing environment

by Palmer, Adrian; Hartley, Bob.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : McGraw-Hill, c1996Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).

33. Marketing research text and cases

by Boyd, Harper W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. Irwin, 1989Availability: No items available

34. Marketing research text and cases

by Boyd, Harper W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. Irwin, 1989Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [ HF5415.2 .B65 1989] (1).

35. Marketing research: Book approaches, methods and applications in Europe

by Kent Ray.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London: Thomson Learnin, c2007Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 5415 .K46 2007] (1).

36. Marketing research approaches, methods and applications in Europe

by Kent Ray.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Thomson Learnin 2007Availability: No items available


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