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1.
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Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]
by Swan, K. Scott;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available
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2.
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Research in consumer behavior. [electronic resource] / Vol. 14
by Belk, Russell W;
Askegaard, Søren;
Scott, Linda M.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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3.
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Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer
by Smith, Gerald E;
Nimer, Dan.
Material type: Book; Format:
available online
festschrift
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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4.
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Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue
by Vargo, Stephen L;
Lusch, Robert F.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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5.
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Business-to-business marketing management [electronic resource] : strategies, cases, and solutions
by Glynn, Mark S;
Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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6.
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New challenges to international marketing [electronic resource]
by Sinkovics, Rudolf R;
Ghauri, Pervez N.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, c2009Online Access: Click here to access online Availability: No items available
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7.
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Review of marketing research [electronic resource] : special issue : marketing legends
by Naresh K. Malhotra.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
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8.
|
Research in consumer behavior. [electronic resource] / Vol. 14
by Belk, Russell W;
Askegaard, Søren;
Scott, Linda M.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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9.
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Review of marketing research. [electronic resource] / Vol. 10
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
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10.
|
Interfirm networks [electronic resource] : theory, strategy, and behavior
by Baxter, Roger;
Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
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11.
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Review of marketing research. [electronic resource] / Vol. 4
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available
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12.
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Review of marketing research. [electronic resource] / Vol. 3
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2007Online Access: Click here to access online Availability: No items available
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13.
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Review of marketing research. [electronic resource] / Vol. 6
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2009Online Access: Click here to access online Availability: No items available
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14.
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Review of marketing research. [electronic resource] / Vol. 5
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available
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|
15.
|
Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer
by Smith, Gerald E;
Nimer, Dan.
Material type: Book; Format:
available online
festschrift
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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16.
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International marketing [electronic resource]
by Zou, Shaoming;
Fu, Huifen.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
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17.
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Review of marketing research. [electronic resource] / Vol. 1
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2004Online Access: Click here to access online Availability: No items available
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18.
|
Review of marketing research. [electronic resource] / Vol. 2
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2005Online Access: Click here to access online Availability: No items available
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19.
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Organizational culture, business-to-business relationships, and interfirm networks [electronic resource]
by Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available
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20.
|
Designing winning products [electronic resource]
by Woodside, Arch G;
Liukko, Timo;
Lehtonen, Ari.
Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: New York : JAI, 2000Online Access: Click here to access online Availability: No items available
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21.
|
Business-to-business marketing management [electronic resource] : strategies, cases, and solutions
by Glynn, Mark S;
Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
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22.
|
Reviving traditions in research on international market entry [electronic resource]
by Li, Tiger.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : JAI, 2003Online Access: Click here to access online Availability: No items available
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|
23.
|
Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]
by Swan, K. Scott;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available
|
|
24.
|
New directions in international advertising research [electronic resource]
by Taylor, Charles R.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : JAI, 2002Online Access: Click here to access online Availability: No items available
|
|
25.
|
Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue
by Vargo, Stephen L;
Lusch, Robert F.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
|
|
26.
|
Review of marketing research. [electronic resource] / Vol. 7
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available
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27.
|
Measurement and research methods in international marketing [electronic resource]
by Sarstedt, Marko;
Schwaiger, Manfred;
Taylor, Charles R.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
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28.
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Basic marketing research : customer insights and managerial action
by Brown, Tom J;
Churchill, Gilbert A.
Edition: 8th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF5415.2.C49 2014] (1).
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29.
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Business-to-business marketing research
by Block, Martin P;
Block, Tamara Brezen.
Edition: 2nd edMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, Ohio : RaCom Communications/American Marketing Association/Thomson, c2005Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8/04] (1).
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30.
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Basic marketing research
by Churchill, Gilbert A;
Brown, Tom J.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF 5415.2 ,C49 2014] (1).
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31.
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Essentials of marketing research : putting research into practice
by Hair, Joseph F;
James, Karen E.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York; USA : McGraw-Hill, 2013Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF5415.2 .H258 2013] (1).
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32.
|
The business and marketing environment
by Palmer, Adrian;
Hartley, Bob.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : McGraw-Hill, c1996Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).
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33.
|
Marketing research text and cases
by Boyd, Harper W.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Homewood, Ill. Irwin, 1989Availability: No items available
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34.
|
Marketing research text and cases
by Boyd, Harper W.
Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Homewood, Ill. Irwin, 1989Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [ HF5415.2 .B65 1989] (1).
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35.
|
Marketing research: Book approaches, methods and applications in Europe
by Kent Ray.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London: Thomson Learnin, c2007Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF 5415 .K46 2007] (1).
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36.
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Marketing research approaches, methods and applications in Europe
by Kent Ray.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Thomson Learnin 2007Availability: No items available
|