KAMPALA UNIVERSITY catalog › Results of search for 'su:"Marketing."'

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	1.	Storytelling-case archetype decoding and assignment manual (SCADAM) [electronic resource] by Woodside, Arch G; Sood, Suresh C. Material type: Book; Format: available online ; Nature of contents: ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2016Online Access: Click here to access online Availability: No items available Add to cart (remove)
	2.	Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] by Swan, K. Scott; Zou, Shaoming. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available Add to cart (remove)
	3.	Research in consumer behavior. [electronic resource] / Vol. 14 by Belk, Russell W; Askegaard, Søren; Scott, Linda M. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	4.	Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer by Smith, Gerald E; Nimer, Dan. Material type: Book; Format: available online festschrift ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	5.	Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue by Vargo, Stephen L; Lusch, Robert F. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	6.	Business-to-business marketing management [electronic resource] : strategies, cases, and solutions by Glynn, Mark S; Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	7.	The management and leadership of educational marketing [electronic resource] : research, practice and applications by Oplatka, Izhar; Hemsley-Brown, Jane. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	8.	New challenges to international marketing [electronic resource] by Sinkovics, Rudolf R; Ghauri, Pervez N. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, c2009Online Access: Click here to access online Availability: No items available Add to cart (remove)
	9.	Review of marketing research [electronic resource] : special issue : marketing legends by Naresh K. Malhotra. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available Add to cart (remove)
	10.	Evaluating marketing actions and outcomes [electronic resource] by Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Oxford : Elsevier, 2003Online Access: Click here to access online Availability: No items available Add to cart (remove)
	11.	Getting better at sensemaking [electronic resource] by Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Stamford, Conn. : JAI Press, c2000Online Access: Click here to access online Availability: No items available Add to cart (remove)
	12.	Tourism sensemaking [electronic resource] : strategies to give meaning to experience by Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available Add to cart (remove)
	13.	Research in consumer behavior. [electronic resource] / Vol. 14 by Belk, Russell W; Askegaard, Søren; Scott, Linda M. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	14.	Review of marketing research. [electronic resource] / Vol. 10 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available Add to cart (remove)
	15.	Interfirm networks [electronic resource] : theory, strategy, and behavior by Baxter, Roger; Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available Add to cart (remove)
	16.	Categories in markets [electronic resource] : origins and evolution by Hsu, Greta; Negro, Giacomo; Koçak, Özgecan. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available Add to cart (remove)
	17.	Review of marketing research. [electronic resource] / Vol. 4 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available Add to cart (remove)
	18.	Review of marketing research. [electronic resource] / Vol. 3 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2007Online Access: Click here to access online Availability: No items available Add to cart (remove)
	19.	Consumer culture theory [electronic resource] by Belk, Russell W; Price, Linda; Peñaloza, Lena. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available Add to cart (remove)
	20.	Review of marketing research. [electronic resource] / Vol. 6 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2009Online Access: Click here to access online Availability: No items available Add to cart (remove)
	21.	Review of marketing research. [electronic resource] / Vol. 5 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available Add to cart (remove)
	22.	Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer by Smith, Gerald E; Nimer, Dan. Material type: Book; Format: available online festschrift ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	23.	International marketing [electronic resource] by Zou, Shaoming; Fu, Huifen. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available Add to cart (remove)
	24.	Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] by Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available Add to cart (remove)
	25.	International marketing in rapidly changing environments [electronic resource] by Jean, Ruey-Jer Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available Add to cart (remove)
	26.	Review of marketing research. [electronic resource] / Vol. 1 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2004Online Access: Click here to access online Availability: No items available Add to cart (remove)
	27.	Review of marketing research. [electronic resource] / Vol. 2 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2005Online Access: Click here to access online Availability: No items available Add to cart (remove)
	28.	Deep knowledge of B2B relationships within and across borders [electronic resource] by Woodside, Arch G; Baxter, Roger. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available Add to cart (remove)
	29.	Organizational culture, business-to-business relationships, and interfirm networks [electronic resource] by Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available Add to cart (remove)
	30.	Research in consumer behaviour. [electronic resource] / Vol. 12 by Belk, Russell W. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available Add to cart (remove)
	31.	Multiunit organization and multimarket strategy [electronic resource] by Baum, Joel A. C; Greve, Henrich R. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2001Online Access: Click here to access online Availability: No items available Add to cart (remove)
	32.	Designing winning products [electronic resource] by Woodside, Arch G; Liukko, Timo; Lehtonen, Ari. Edition: 1st ed.Material type: Book; Format: available online ; Literary form: not fiction Publisher: New York : JAI, 2000Online Access: Click here to access online Availability: No items available Add to cart (remove)
	33.	Business-to-business marketing management [electronic resource] : strategies, cases, and solutions by Glynn, Mark S; Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	34.	Managing product innovation [electronic resource] by Woodside, Arch G. Material type: Book; Format: electronic available online ; Literary form: not fiction ; Audience: Specialized; Publisher: Amsterdam ; Oxford : Elsevier JAI, 2005Online Access: Click here to access online Availability: No items available Add to cart (remove)
	35.	Reviving traditions in research on international market entry [electronic resource] by Li, Tiger. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Boston : JAI, 2003Online Access: Click here to access online Availability: No items available Add to cart (remove)
	36.	Reassessing the internationalization of the firm [electronic resource] by Axinn, Catherine Nancy; Matthyssens, Paul. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; New York : JAI, 2001Online Access: Click here to access online Availability: No items available Add to cart (remove)
	37.	Research in consumer behavior. [electronic resource] / Vol. 13 by Belk, Russell W. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available Add to cart (remove)
	38.	Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] by Swan, K. Scott; Zou, Shaoming. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available Add to cart (remove)
	39.	No cover image available Econometric models in marketing [electronic resource] by Franses, Philip Hans; Montgomery, A. (Alan). Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; New York : JAI, 2002Online Access: Click here to access online Availability: No items available Add to cart (remove)
	40.	Essays by distinguished marketing scholars of the Society for Marketing Advances [electronic resource] by Woodside, Arch G; Moore, Ellen M. -- Society for Marketing Advances Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Boston : JAI, 2002Online Access: Click here to access online Availability: No items available Add to cart (remove)
	41.	Research on international service marketing [electronic resource] : a state of the art by Pauwels, Pieter; Ruyter, Ko de. Edition: 1st ed.Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Boston : Elsevier JAI, 2005Online Access: Click here to access online Availability: No items available Add to cart (remove)
	42.	New directions in international advertising research [electronic resource] by Taylor, Charles R. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Boston : JAI, 2002Online Access: Click here to access online Availability: No items available Add to cart (remove)
	43.	Business-to-business brand management [electronic resource] : theory, research and executive case study exercises by Glynn, Mark S; Woodside, Arch G. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, UK : JAI Press, 2009Online Access: Click here to access online Availability: No items available Add to cart (remove)
	44.	Product and market development for subsistence marketplaces [electronic resource] by Rosa, José Antonio; Viswanathan, Madhu. Edition: 1st ed.Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Boston : Elsevier/JAI, 2007Online Access: Click here to access online Availability: No items available Add to cart (remove)
	45.	International marketing research [electronic resource] : opportunities and challenges in the 21st century by Rialp, Alex; Rialp, Josep. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click here to access online Availability: No items available Add to cart (remove)
	46.	Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue by Vargo, Stephen L; Lusch, Robert F. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available Add to cart (remove)
	47.	Creating and managing superior customer value [electronic resource] by Woodside, Arch G; Golfetto, Francesca; Gibbert, Michael. Material type: Book; Format: available online ; Literary form: not fiction ; Audience: Specialized; Publisher: [Bingley, Eng.] : Emerald JAI, 2008Online Access: Click here to access online Availability: No items available Add to cart (remove)
	48.	Globalization, the multinational firm, and emerging economies [electronic resource] by Yaprak, Attila; Tütek, Hülya. Edition: 1st ed.Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; New York : JAI, 2001, c2000Online Access: Click here to access online Availability: No items available Add to cart (remove)
	49.	Relationship between exporters and their foreign sales and marketing intermediaries [electronic resource] by Solberg, Carl Arthur. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Amsterdam ; Oxford : Elsevier JAI, 2006Online Access: Click here to access online Availability: No items available Add to cart (remove)
	50.	Review of marketing research. [electronic resource] / Vol. 7 by Malhotra, Naresh K. Material type: Book; Format: available online ; Literary form: not fiction Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available Add to cart (remove)

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